Three recent websites, and the thinking behind them.

What the business needed

Homage supplies professional and household cleaning products to homes, hotels and businesses. They needed to sell the whole range online, to very different buyers, without losing the premium navy and gold identity they had already built.

What we designed and built

An ecommerce site with Catalogue, About, Services, Blog and Contact pages. The full product range is grouped into four collections. Each product page lets customers choose a size, set a quantity and add to a basket that slides in beside the catalogue.

Why we made these design choices

• Extend the brand, do not replace it. We carried over the navy and gold crest, the elegant serif lettering and the real product photography.
• Four collections. Laundry, personal, surface and specialty care get customers to the right product in a couple of taps.
• Every size on one card. Sizes from 2 litre bottles to 20 litre drums, plus refills by the litre, each with its own price and quantity control, so households and commercial buyers order exactly what they need.
• A slide in basket. Customers keep browsing while they build an order, and the subtotal is always in view.

What we implemented

• Catalogue of four collections
• Per size pricing and quantity controls
• Add to cart and remove from cart
• Running subtotal in the basket
• Safaricom M-Pesa number at checkout
• Product cards with size selection

What we learned and would improve

Matching an existing brand is harder than inventing a new one: spacing, contrast and type all have to feel like the original. Pricing by size also taught us how much clarity a simple stepper control adds compared with a dropdown. Next, we would add automatic payment confirmation so orders are confirmed without a follow up message.